If the inspiration club is only for the business email list knowledge content of each issue, watching videos online is enough. The bigger prospect is to try to enter pan-professional training institutions, so as to form a training institution that attracts online users to offline cities. .
Offline users continue to help attract new, survive, promote, and form the production, sales, and consumption of knowledge content. Obviously, the pure online knowledge service can no longer catch up with the strategic layout of multi-dimensional ecological development.
It is conceivable that the learning camp will become a new track that has been incubated in its own ecosystem. The difference is that this new track and a series of online services such as courses, e-books, knowledge city-states, and training camps are all available. There is interweaving, and these interweaving points will be amplified by offline implantation.
A little more speculation is that perhaps the biggest original intention of the Enlightenment Club is to enter offline training and become a K12 educational institution in the field of adult professional pan-knowledge. However, the current policy trend may inspire Luo Pang, but the biggest inconsistency is still. is the user group.
To put it simply, the power of the policy will be there, but it will not have much impact. Moreover, in this process, in addition to the knowledge content, the online live broadcast also has the addition of advertising brands to form a cost hedging. It can be said that at least this market inspires the club. Trial and error, there is no sunk cost to getting.
3. Promoting knowledge service of own brand
There are many famous teachers who have settled in, such as Xue Zhaofeng, Wanweigang, Wu Jun, He Fan, Xiangshuai, Liang Ning, etc. If you use the e-commerce platform as an analogy, it can be simply understood as self-operated business. Correspondingly, there are more third-party merchant services, and the proportion or form of business profit sharing behind it is not very important.
Almost every issue of the Enlightenment Club has a platform for knowledge promotion, either e-books or lecturer courses, such as He Fan's variables, and the communication training camp that does not need to be spent.