This probably isn't the first time you've read about buyable content. You've probably seen shoppable Instagram posts before and maybe even used a shoppable catalog. Now get ready for the next iteration of monetized content: shoppable branded storytelling.Shoppable has become a hot trend, with retail brands, social sites and third-party apps allowing audiences to shop directly from influencers' images and posts on social media. But buy email list some innovative brands are taking the trend one step further, using cutting-edge video technology to tell stories to buy.

Think of it like product placement in a movie or TV buy email list show, only you don't have to wonder where the lead actress got that killer bag or how much the cool getaway car costs. You can simply click on the product, add it to your cart and continue your viewing experience.The evolution of purchasable contentOne of the first major players in the shopping space, rewardStyle, launched in 2011 as a social shopping service that allows fashion bloggers and social influencers to embed images with links to purchase products presented.

This way, their audience could buy products buy email list without having to search for them on the brand or retailer's website, and the influencer could get a cut of the profits.While this system worked well on blogs and personal websites, it didn't work for social sites like Instagram, which until recently prevented external links on images. To circumvent the pesky social middleman, rewardStyle launched the LIKEtoKNOW.it app, which lets fashionistas upload a screenshot or image of an outfit they love.