trust influencers. This has led to the following conclusions: Throughout 2021, and taking into account the evolution of recent years, influencer marketing has grown to 13.8 million dollars . Since 2019, more than 240 agencies and clipping path service platforms have appeared that unite brands and influencers, and they continue to grow. It is estimated that 75% of brands have dedicated part of their budget to this strategy throughout 2021. Most brands use the same influencers in their different campaigns if the first one was effective. Brands often give away products or offer discounts to influencers as payment.
The best way to measure the success of an influencer marketing campaign is through sales . TikTok has become one of the most popular social networks for this type of strategy. Finding people whose followers may be interested in a certain product or service is one of the main objectives of brands. These are some of the most outstanding data in reference to what is expected for this 2022 regarding this strategy that has proven to be very effective for brands. Influencer marketing trends for 2022 1) Micro and nano influencers Enlisting the help of an influencer is not easy, which is why many brands will choose to look for micro or nano influencers .
These are influencers who have thousands of followers, but do not reach a million (which are the macro-influencers). Despite this, this type of profile has a higher rate of interaction than those that reach or exceed one million followers, which ends up being much more beneficial for the company. In other words, by having greater engagement with their followers, collaborations are much more effective. 2) Long-term collaborations Brands, moreover, based on the success of a first campaign, will prefer a long-term collaboration to a punctual one , since with this type of influencers it