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Pappu Sheikh
Apr 09, 2022
In General Discussions
Additionally, mail preparation software will presort and Latest Mailing Database barcode your mailings, helping you qualify for the lowest postage rates and applicable discounts. Here's how one company achieved their goals. A Latest Mailing Database college magazine publisher mailed out thousands of copies of their monthly publication but needed to find ways to cut down on their costs. They investigated and purchased mail preparation software to barcode their mailings for postal discounts. Not only did the software qualify their Latest Mailing Database mailings for presort discounts resulting in thousands of dollars a year in savings, it also verified and corrected incomplete and incorrect addresses which dramatically cut down on the amount of returned mail. Step 2: Update it! Another culprit in the high cost of undeliverable mail is customers - they are a constantly moving target. An estimated 43 million Americans pick up and Latest Mailing Database move every year. That means up to 20 percent of the people or companies in any database could have a new address - a fact that presents some pretty big Latest Mailing Database hurdles to maintaining quality mailings lists, and low postage and production costs. The USPS provides postal discounts for mailers that meet Move Update standards by keeping their lists up-to-date with current addresses.
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Pappu Sheikh
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