What are consumers looking for and how do they choose a product or service? Want even more statistics and insights? Download our new report The New Face of Local. The Google Decoding Decisions study provides exciting insights into how consumers browse online and write reviews - and how they choose you or your competition in these moments. One way to understand this complex process is to look at trends in search behavior. The trends show: the search term “best” beats the search term “cheapest” by far. However,this shows how difficult it is for companies to find out what consumers really want.
Because what is the cheapest is clear. But what's the whatsapp mobile number list best? Is it the highest value, the best quality, or the best rating? The answers to these questions depend on your offer and your customers. Put yourself in the shoes of local consumers and get to know them better, for example through social platforms and ratings. This will give you a good picture of what aspects are important to them. A positive buying experience is your most important competitive advantage In a world with endless options, consumers are forced to choose. That's why it's crucial for companies to convince them with the right information before looking at the local competition.
How do you determine at what point you are losing your customers? To do this,you have to consider all phases of the customer journey: from attention to persuasion and purchase to recommendation and loyalty. Are your locations visible online? The customer journey begins in the discovery phase (attention), in which consumers get an overview. The visibility of your locations is crucial here. For businesses with multiple locations, it can be challenging to keep track of listings across all locations. Make sure they are featured in all relevant directories, platforms and apps - especially the "Big ": Google, Facebook, Bing and Apple Maps. Read more in our post on citation building and learn where you should be present in our report on the value of business listings.