No matter how much you hope so, crafting savvy, SEO-friendly content for your website isn't a matter of filling the target void with strategically assigned keywords. Writing for SEO is a discipline as well as an art, and with each passing year, the quality of content becomes more and more important. Yes, videos and podcasts are rapidly gaining popularity, but among everything else your business has to offer, you need to make sure your website's writing stays smart. Powerful on-page SEO starts with the words you choose to share. SEO Web Writing How to Write SEO-Optimized Website Content Don't just think about what you want to tell your audience. Think about what they want to know. Sure, you want your audience to buy now, hire you today, and arrive at your door, but have you thought about what they want? What questions might they have about you or your industry? How do you meet their needs? How do you prove yourself to them?
When writing website text, don't think "me, me, me"; think "them, they, them." For your audience, the payoff will be huge; plus, search engine algorithms will take notice. Research keywords your audience is already using. We live in an age of data, so find it and take advantage of it. Some web development companies provide keyword data to clients as part of the development process, but no matter how you study the data, you can find it. This SEO gold. Knowing the exact words and phrases your audience types into search engines, you can write your message in the natural language they expect. To say "there are many search engine algorithms like this" is a serious understatement. Write like a human, not like a misprogrammed machine. Search engine algorithms today are starting to understand the natural flow of language with the help of new artificial intelligence (AI) tools, so don't try to cram as many keywords into your writing as possible. As bad as it sounds, no one - human or robot - will trust your professionalism. Try to make your language more organic, not keyword stuffing.
Use your primary researched keyword or keyword phrase (i.e. "long tail keyword") throughout your website pages and support it with other valuable words and phrases. Pay attention to your keywords, but don't get obsessed with your keywords. Your SEO will be enhanced and you can still connect with your audience. Arrange your language strategically. Use primary keywords in page titles, meta descriptions, URLs, and titles whenever possible. Learn the power of putting primary keyword phrases and/or secondary keywords in the first sentence or paragraph, bulleted, numbered lists, and even hyperlink language. Writing for the web should be avoided in all CAPs (please stop yelling), but emphasizing specific language in bold will attract the eye and the attention of search algorithms. Interestingly, as user experience (UX) concepts drive the future of SEO, strategic keyword placement may become less important in the years ahead; however, as of this writing, strategic keyword placement still drives results. Be prepared for quick answers. Go back to that strategic position and think about what you're looking for when you do a voice search.