Learning to design the visual part of the user experience - Screenshot 2016 05 12 at 10.37.21 POSTGRADUATE IN UX & UI PRODUCT DESIGN Learn how to carry out a program focused on the client and with a focus on digital media I want to know more Depending on the colors and tones you choose, you will be motivating specific feelings or emotions . Light colors create fun, and dark colors create elegance and a more sober atmosphere, while pastels and grayish colors create a vintage effect.
You have to keep in mind your commercial and marketing objectives to know what style you want to transmit according to your product. To illustrate the abysmal difference that can exist between some colors and others, the example of the latest whatsapp list redesign of the Instagram logo is very useful . UX design for mobile: learning to design the visual part of the user experience - LOGOS INSTAGRAM The colors also help us to differentiate sections and sections of the application. We can give more importance to some parts than others by choosing more or less striking colors that capture attention or go unnoticed.
UX design for mobile: learning to design the visual part of the user experience - app The contrasts between the colors also help us to differentiate between what is interactive and what is fixed ; the color blue, for example, is often recursive to indicate that that element contains an action if it is interacted with. UX design for mobile: learning to design the visual part of the user experience - Mobile Image 5 We can also use them to communicate changes of state , for example, in notifications about changes or errors they can be announced with green or red colors that the brain already associates with positive or negative warnings.