Pinduoduo seized the pain points and needs of sinking users, smashed a way out of the fiercely competitive e-commerce field, and achieved a rise through savage growth. The author analyzed it and compared Taobao and Jingdong to see why Pinduoduo was successful. Table of contents: 1. Product overview 1. Product Overview and Versions 2. Test environment 3. Reason for selection 2. Competitive selection 1. Choose a target 2. Reason for selection 3. Market analysis 1. Market environment 2. Traditional e-commerce and social e-commerce Four, product structure diagram analysis 1. Product Overview 2. Product Architecture
Diagram Five, product positioning analysis 1. Product positioning 2. User Analysis 3. Supply and demand connection 4. Analysis of profit model 6. Operation strategy 1. Membership system 2. Game system Seven, SWOT comparison 8. Summary 1. Product overview 1. Product Overview and Versions Pinduoduo is a social e-commerce product that phone number list focuses on providing users with good products at low prices. Users buy products at low prices on Pinduoduo through grouping, bargaining, and coupons, etc., in line with the consumption upgrade of the macro environment, so that 3~ Tier 5 people can also eat better fruit and buy higher quality goods at lower prices. Founded in September 2015, Pinduoduo is a third-party social e-commerce platform focusing on
C2B grouping. By initiating group groupings with friends, family members, neighbors, etc., users can purchase high-quality goods in groups at lower prices. Among them, the social concept formed through communication and sharing has formed Pinduoduo's unique new social e-commerce thinking. Analysis version: 4.84 2. Test environment Device model: Honor V20 OS: Android version 9 3. Reason for selection With the disappearance of Internet dividends, the sinking market is the last growth point. Pinduoduo is the first e-commerce company to use this growth point to be on the same order as Taobao and JD. Learn more about how Pinduoduo does it 2. Competitive selection 1. Choose a target 1.1 Taobao Taobao is the earliest e-commerce platform in China and the largest e-commerce trading platform in China.