You can also try a tool like Pingdom that measures your site speed across the world to see how your host influences international load times. For even more ways to speed up your landing page, check out these tips on improving loading speeds. 3. Confusing layout Most visitors look at a landing page in a specific pattern. If your page layout doesn’t mesh with the way that humans naturally view content, your customers will get thrown off and bounce. Good landing pages have a visual hierarchy that guides viewers through their content.
They present information within an F- or Z-shaped pattern and make important elements stick out with colors, contrast, and size. You want the most critical elements of your page to stand out in your visuals. It sounds complicated, but a visual hierarchy is pretty simple to make. Look at how this Awayco landing page presents its elements. Image courtesy of Awayco This section’s visuals follow a subtle Z pattern. Each headline comes in large, bold text, and the purchase CTA button stands out in bright blue. As you create your landing page’s layout, make sure it looks good on mobile. Since you have less space to work with, you mainly buy email list have to make sure that there’s enough white space to present your content in manageable chunks.
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Trackin’ for Success—Optimize Your Pages to Counter the Bounce Bounce rates may be insightful, but they aren’t the only factor in play in your landing page’s success. A high bounce rate doesn’t automatically mean you have a bad landing page. Instead, think of it as a sign that something’s off. After you make the fixes discussed in this blog post, keep an eye on your landing page metrics, including your bounce and conversion rates. Landing page optimization is never complete, really—it’s more about making metrics-driven adjustments over time.