NetEase Cloud Music was officially launched on April 23, 2013. It is a music product under NetEase that focuses on discovery and sharing. Relying on professional musicians, DJs, friend recommendation and social functions, the online music service focuses on playlists, social networking, and big names. Recommendations and music fingerprints, with playlists, DJ programs, social networking, and geographic location as the core elements, create a new music life for users.

3 product positioning

As an online mobile music platform, it has developed so far that it is no longer a single playback tool, but an Internet platform integrating social networking, originality, and attracting fans. It focuses on discovery and sharing, and focuses Buy email list on music socialization.

Users can use it to discover music, listen to music, manage music, share music, listen to their favorite radio stations, find their favorite playlists, and communicate with other music-loving users by leaving comments and updates .

4 User needs analysis

4.1 Target population

Users who like music are more inclined to young users

4.2 Characteristics of target population

• Like music, willing to discover, communicate and share music

• Young, fashionable, with knowledge and ideas, willing to create UGC

• User story: Alice has been fond of music since she was a child. She has used music products such as Walkman and MP3 in the past. Later, when she got a smartphone, she began to listen to music on her mobile phone. She found many mobile music products with richer experience, and now she likes to use the NetEase Cloud Music app.

• Usage scenarios: Alice has been fond of music since she was a child, and she often likes to walk while listening to her favorite music. She usually opens the software on-demand to private FM and leaves it in her pocket; she likes to find peace on the software when she is studying every day. , comfortable playlists, you can study with peace of mind with autoplay turned on; after a day of class, Alice returned to the dormitory and slumped on the bed, so she turned on her favorite anecdote radio station and started listening