What's the best thing for Google to sit next to you at your desk, Raster to Vector Conversion peer over their glasses at your screen, and tell you how to improve your web pages' visibility? Listening to Search metrics founder Marcus To ber. In his smart content conference keynote, Mastering the World of Deep Learning: How Big Data is Making Content More Relevant in Search, Marcus shared some insights gleaned from years of studying search analytics. in many sectors and subjects. A pioneer of search analytics software, Raster to Vector Conversion Marcus has seen search engines get better and better at determining which web pages people will find relevant.
He saw search engines evolve from reading Raster to Vector Conversion people's strings of text to hands-on reading their thoughts. Based on what he's learned from big data on SEO visibility, Marcus urges companies to do three things with their content: Develop a niche Get rid of redundant, obsolete and trivial (ROT) content Update remaining content to meet people's intent Marcus' advice isn't new, but he backs it up with data. His numbers reinforce the importance of doing those things Raster to Vector Conversion we all know we should be doing. Although he's not sitting next to you, read on to find out what this European Research Person of the Year has to say.
Develop your content niche A sprawling general-interest website — a Goliath that cranks out tons of content on all sorts of topics — can enjoy strong search Raster to Vector Conversion visibility for a while, but that kind of performance can be negated by a smaller site. that presents itself and responds to people's information needs. in a more targeted way. Take About.com, for example, a site that, as Marcus puts it, “invented mass scalable content online” in the mid-1990s. Over the decades, About.com has published millions of articles. At the time of Marcus' interview, this site still had over half a million pages indexed by Google. Raster to Vector Conversion Yet despite the size of the site, “over the past two years they have lost almost all of their SEO visibility,” he says. about.com-seo-visibility