There are many cases of disruptive innovation. 360 free antivirus software has impacted the annual payment model of Rising, Kingsoft and Kaspersky. From earning user executive list money to earning advertising fees, this is a disruptive innovation in the business model; Alibaba relies on the Internet and information Technology Development executive list Alibaba, Taobao, Tmall and other e-commerce platforms have seized a large amount of wholesale and retail market share (24.7% in the first half of 2019) from offline shopping malls, agents and retailers, which is a disruptive innovation in technology application.

With the breakthrough and popular application of 3G\4G\5G network communication technology, Tencent's QQ\WeChat has gradually become the most important communication tool for people, which has caused a huge impact on the time call market of executive list China Mobile\Unicom\Telecom. This is a technological subversion. In "Innovation executive list Strategy", we mentioned that disruptive innovation not only comes from technological breakthrough innovation, but also from business model innovation. Most disruptive innovations are the result of the combined effect of technological breakthrough innovation and business model innovation.

Although disruptive innovation can bring huge profits to enterprises and even lead the market, they also face huge investment risks, and executive list even if they fail, they will suffer huge losses. Driven by the temptation of huge profits, many start-ups are still flocking to them. , I suggest that entrepreneurs must do a feasibility assessment when executive list choosing a disruptive innovation strategy, especially a “capability” assessment, and formulate a supporting “capability strategy” to ensure that disruptive innovation results can be implemented.