The mid-year content marketing checkup months of June and July are a great time to think about your content marketing strategy. Photo Background Removing What works? What is not? What needs to change in the fall? As you complete your internal audit, here are some ideas and questions to consider to help you improve your program. Get rid of the writers If your internal experts or story contacts aren't good at writing, don't force them to write. Use a professional writer to interview this person. Ask the expert to verify the accuracy of the information, then let the writer finish the piece.Photo Background Removing

A few innovative companies that work with Photo Background Removing CMI have taken all writing duties away from their employees and outsourced them to outside writers. This saves employees time, editing time, and in most cases produces far superior content. If your in-house experts aren't good at writing,Photo Background Removing don't force them to write, says JoePulizzi. Click to tweet HAND RELATED CONTENT: How to hire freelancers who improve your content Associate I find it fascinating that more and more companies are not partnering with uncompetitive companies on content marketing projects and are instead choosing to go it alone. By partnering, you can share the cost of the project and double the distribution. Our website would never have seen the light of day in 2010 if it hadn't been for five partners helping fund and promote the content. Grow a speaker IBM has been working on an internal influencer program for years, striving to turn its employees into up-and-coming speakers and dynamic keynotes.

Every company, regardless of size,Photo Background Removing should have a plan for finding, nurturing and developing speaking talent. With the rise of corporate events, there are more opportunities to speak at events (and webinars) than ever before, but you need to prepare your experts in advance to take advantage of these opportunities. Every company, regardless of size, should have a plan for finding, nurturing and developing speaking talent, says JoePulizzi. Click to tweet HAND RELATED CONTENT: Practical advice to calm the most extreme nervousness of public speaking Fighting diversity in the world of marketing Consider printing back With companies like Airbnb and Lincoln Electric launching print magazines in the last 12-18 months, print as a medium is starting to heat up again. There's perhaps no better way to break through the clutter of digital information than with a quality, cohesive print magazine. Since your company's management may struggle to understand why this strategy would Photo Background Removing