The analysis of the photography industry said: After years of development, my country's photography industry has formed a huge scale.
The high-frequency use of news photography and the high value of commercial photography have brought about a market improvement, and the current market penetration rate is low. Many businesses have seen this opportunity to occupy the market in the appointment shooting industry and strive to become the leading country email list product in the appointment shooting industry. .
Through the first-stage competitive analysis, my report is as follows:
The current photo shoot industry is gradually emerging, and it is inevitable for young groups to take pictures when they go out for travel and parties. At the same time, with the touch of cultural exchanges, some people have begun to produce art in photography, and the photography market has gradually begun to grow. Market macro analysis by PEST analysis method.
2. User portrait analysis
Designate our core users through the user portraits of the current auction market, and analyze the user's behavioral habits and psychological characteristics.
Only by grasping the psychology and habits of users can we make our decisions more smoothly and make the products operate better.
3. Competitive analysis
1. Business Model
(1) Madou appointment
Its core business is to provide users who need to take pictures with the required user information, and the two parties can achieve a complementary search engine platform.
Its business is about auction release and venue leasing. The platform has a low entry threshold and a community-like effect.
Users are free to chat privately. Those who achieve their goals through this platform have low costs and can chat privately with various professionals, which improves the user’s degree of freedom on the platform, and also provides space for Xiaobai who has just entered the dating circle. , suitable for user groups who experience process type and do not have high quality requirements.
(2) About pat on the peppers
The development strategy of this product is a multi-business model, including auction release business, work display, business demand release, artist service release, equipment rental, and a wider range of services. The business model is currently divided into O2O and C2C forms.
For users who make appointments, the open dual business lines meet the needs of primary users to experience appointments and the needs of intermediate and advanced users for "quality".
(3) Buy cute appointments
It mainly provides high-quality models for photographers who are in demand for appointments, so as to meet the O2O platform created by the photography market.
This App has a relatively high commercialization model and high shooting costs. Most of them are paid shooting. They mainly serve: