Swatch watches took over the world. In 1984 they managed to sell 2.3 millions of them. In the mid 80's they took over United States with those infamous Swatch stores. Sky seemed to be the limit. They were fashionable and cheap. Their fashionability soon had though a boomerang effect and soon after these watches came out of fashion. Nonetheless their sales Buy Email Database are rather high to this date and the Swatch company is the biggest manufacturer of its kind in the world. Contrary to popular belief the name
Swatch in itself does not derive from "Swiss watch", but from "second watch". This company grasped the moment when pop culture was at its height and became Buy Email Database an integral part of it. A Swatch watch is a disposable one. Nothing reflects better this thinking than their early success. The 90's came though and a new sense of Buy Email Database welfare was established. The irrational exuberance of the 80's was over once for all. Swatch attempted to change their image accordingly without much success though.
As the company moved on into the new millennium, the acute need of finding the authentic and original in everything we buy found its way in the corporate thinking of the Swatch executives. Nowadays Swatch watches may appear where you don't expect them Buy Email Database as the group purchased a lot of Swiss luxury brands. The quest for cheap watches is hopefully over, the quest for quality has just started. No matter how much you think of it, when Swatch watches appear in your mind the first image coming